Erase people after inactivity
Turn on erasure of a person's identifiers after a set time without activity, and make sure the person is told first.
Turn this on to erase a person's identifiers after a set time without activity. It follows Rule 8 of India's DPDP Rules. It is off by default.
Who must turn it on#
From 13 May 2027, the Rules require erasure after 3 years of inactivity for some large platforms. These are e-commerce and social media platforms with at least 2 crore registered users in India. Online gaming platforms with at least 50 lakh are covered too.
Before you start#
- Add a webhook endpoint that receives
subject.erasure_noticeandsubject.erased_inactive. See Manage webhook endpoints. - Ask your developers to tell the person when the notice arrives.
- Ask your developers to report activity from your server. See Activity.
No endpoint, no erasure
If no active endpoint receives subject.erasure_notice, nobody can be told. So nothing is erased.
Turn it on#
- Open Settings.
- In the Consent lifetime panel, find Erase after inactivity.
- Choose 1 year, 3 years or 5 years.
- Choose Save settings.
The console shows Settings saved. A job then checks every hour for people who are due.
What happens to an inactive person#
Activity is one of three things. The person gives or changes consent. The person makes a rights request. Your server reports activity.
- 72 hours before the period ends,
subject.erasure_noticeis sent, once for the person. - Your systems tell the person, so that they have at least 48 hours' notice.
- If the person becomes active again, the notice is cancelled.
- When the period ends, the person's identifiers are erased and
subject.erased_inactiveis sent. - Your systems erase their own copy of the person's data.
The erasure works like Erase identifiers on the Records page, with two differences:
subject.erased_inactivestands for bothconsent.withdrawnandsubject.erased. Those two are not sent.- A record that is only linked to the person's identifier, not kept under it, is left as it is.
Details of the clock
- Inactivity is judged on live records. Test records do not keep a person active.
- For records under the DPDP Act, the clock starts no earlier than 13 November 2025.
- The erasure never happens less than 48 hours after the notice.
- The job handles up to 500 people for each project in a run.